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About

Aashish Nanavati

An operator building AI-enabled commercial systems.

I have spent more than twenty years in growth roles (Amazon Prime Video, the Financial Times, Shaadi.com and others) working on how products find their buyers and how commercial teams turn that into a repeatable engine.

My current focus is building commercial systems end to end: the sequence of decisions, evidence and hand-offs that sits underneath a go-to-market motion, and where AI earns its place inside it.

The writing here is personal. It is how I think about the work, not a description of any employer's or client's business.

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The thesis

AI-native GTM engineering, built outside-in: sequence market, motion, proof, and signals before AI, so the stack compounds, and you know whether to hire, fractionalise, or wire tools.

This site is where the AI-native GTM engineering thinking is written down.